Krystal has spent the last decade working in SEO and e-commerce with a focus on local since 2014. Krystal leads Local Product Strategy at Rio SEO for global enterprise brands across thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. She is also a Google My Business Gold Product Expert. Her experience devising local strategy aids multi-location brands in solving their most persistent marketing challenges. This includes improving organic visibility, search rankings, and online-to-offline traffic. Krystal is a respected authority on performing local searches and a resource for marketers and businesses.
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