Martha van Berkel is the CoFounder and CEO of Schema App. Schema App translates website content into the language of search engines so content can be understood by search engines resulting in more traffic and more leads. Only Schema App has an enterprise-grade solution that works with all websites, all content, without an IT Developer.
Martha and her team do structured data 365 days a year. She uses her expertise to educate her clients, and help the search community do proper, connected schema markup.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. During her career at Cisco she was an intrapreneur, starting new organizations, or introducing new technology to Cisco’s global customers and partners.
Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, and is a rower and a Mom of two energetic kids.