Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years. That business was very successful until it wasn't and was crushed by the new reality of retail.
Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.
Mike helped co-found LocalU in 2009 (acquired by SterlingSky in 2019) and co-founded GatherUp.com in 2012 (acquired by ByTraject in 2019). During the week, you can find him at LocalU.org where he does a weekly podcast, on his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community