Leveraging GMB Conversion Features: Messaging & Booking

A talk by Allie Margeson
Director of GMB Services, Whitespark

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About this talk

SEOs often talk about ranking vs. converting factors in Google My Business. While a few elements will influence your rankings, there's an increasing number of rich features that when optimized, can boost your conversions. In this presentation, Allie explores the history, benefits and challenges of the Messaging and Bookings features in GMB and best practices to help your business get more inquiries, leads and bookings.

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